Pillow Pack Design Tips
Pillow boxes are an ever-popular custom packaging option, ideal for helping companies of all sizes and industries package their goods in an attractive and modern way. Named for their distinctive pillow shape, the pillow box can be made using an array of different materials to help create an impressive contemporary feel to your packaging.
Here are our top design tips for making the most out of your pillow box…
Consider your branding
What message are you trying to convey with your branding? If your aim is to be perceived as a luxury brand, add a luxe twist in every aspect of your design, from paper selection to printing. Perhaps you want to demonstrate a non-nonsense, no frills, practical branding? Again, this should be reflected in a simple, classic pillow box design. What message are you trying to convey with your branding? Boxes printed with logo / contact details / QR codes will be sure to be remembered!
Use our many print options to your advantage, pick your perfect combination and convey your brand message before the customer has even opened the box!
Keep in mind the exact dimensions of the items which will be packaged in your pillow boxes; you don’t want to end up with anything rattling around in a box which is too large or being confined to a box which is too small! Keep in mind the exact dimensions of the items which will be packaged in your pillow boxes; you don’t want to end up with anything rattling around in a box which is too large or being confined to a box which is too small! You might want to opt for a variety of different sizes when ordering your boxes, particularly if you sell a wide range of products which will be packaged in this manner. Pillow box sizes range from the tiny to the very large, with plenty of custom sizing options along the way – so be sure to discuss this with one of friendly team to ensure you get what you need.
If the box alone is not enough, remember that pillow boxes are great for adding extra flourishes such as bows and ribbons, in keeping with your needs as a retailer. If you’re providing craft pillow boxes (packaging buttons etc.) these extra touches really help to reinforce your brand – and customers can open up your boxes and use the card for their crafting!
Top tip: popping dried flowers into the ties or ribbons can really add that wow factor, and bring a sense of luxury, at very little cost.
Try a pattern
For extra-distinctive pillow boxes, avoid block colours in favour of decorative patterns. This is sure to make any gift or item wrapped using this method stand out – and provides ample opportunity for your company to reinforce its branding. Alternatively, a bright and unexpected pop of colour will be sure to make a similar impact- perfect for giving your products a little extra appeal.
Finish with a little wow factor
Consider finishing your pillow box design with a touch of something extra special. You can choose from various different coloured foils, holographic stamping or even a soft-touch lamination, which will give your box a smooth velvet-like feel. Embossed pillow boxes are always eye-catching!
We offer pillow box wholesale options for customers who need a larger than usual order – so get in touch to discuss how we can help you get the best from your pillow boxes.
Need help with preparing your design?
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